Marketing Overview
Cekat gives you a unified marketing system to capture and activate customer data across every channel.
It connects directly with:
- Your website
- CRM
- Advertising platforms
So every incoming lead is:
- Automatically recorded
- Attributed to its source
- Ready for follow-up
Close the Marketing Optimization Loop
Cekat sends conversion data back to platforms like Meta via Conversion API.
This helps ad platforms:
- Optimize targeting
- Improve lead quality
- Increase campaign performance
All based on real outcomes, not just clicks.
One Connected Acquisition Engine
By linking acquisition, identity tracking, conversion data, and ad feedback into one system, Cekat turns fragmented marketing activity into:
- Measurable performance
- Clear attribution
- Continuous optimization
- Scalable growth
Cekat helps you move from disconnected tools to a structured, performance-driven marketing engine.
1. Transform Anonymous Traffic into Identifiable Leads
Every visitor or inbound conversation is automatically captured and converted into a structured contact profile.
Impact:
- No potential customer is lost
- Every interaction becomes a reusable business asset
- Businesses build their own owned customer database
2. Automatically Capture Lead Source and Campaign Attribution
Cekat preserves the origin of each lead, including the campaign, channel, and entry point.
Impact:
- Businesses can identify which campaigns generate real customers
- Marketing decisions can be based on actual performance, not assumptions
- Enables accurate ROI and ROAS measurement
3. Centralize All Customer Data into a Unified CRM
All leads from WhatsApp, website, forms, and other entry points are stored in one unified system.
Impact:
- Eliminates fragmented and scattered data
- Provides a complete view of each customer's journey
- Enables structured lead management and tracking
4. Custom Audience Labeling (Custom Event) and Ad Targeting Optimization
Cekat enables businesses to define and categorize customers using flexible custom labels, allowing marketing teams to segment their audience based on real customer characteristics and conversion outcomes.
These labels can represent meaningful business-defined categories, such as:
- High-intent leads
- Qualified prospects
- First-time customers
- Repeat customers
- High-value customers
- Customers interested in specific products or categories
By structuring customer data using labels, businesses gain full control over how audiences are defined and activated for marketing purposes.
How Custom Labeling Works
As leads are captured and managed within Cekat, businesses can assign labels to each contact based on their qualification status, behavior, or conversion outcome.
For example:
- A lead who responds positively can be labeled as Qualified Lead
- A customer who completes a purchase can be labeled as Customer
- A repeat buyer can be labeled as Repeat Customer
- A customer interested in running products can be labeled as Running Category Interest
These labels become part of the customer profile and can be used for segmentation, targeting, and marketing optimization.
This allows businesses to organize their customer base in a structured and actionable way.
Audience Sync with Advertising Platforms
Cekat enables labeled customer segments to be used as targeting signals for advertising platforms such as Meta.
Instead of relying only on anonymous traffic or general audience targeting, businesses can leverage actual customer data captured and labeled within Cekat.
This allows Meta to:
- Identify users similar to high-quality customers
- Improve ad targeting accuracy
- Prioritize users more likely to convert
This process helps advertising platforms focus on acquiring customers that match proven conversion profiles.